Norway online betting market — May 2026
In May 2026 the online betting and casino market in Norway drew about 11.8M website visits across 18+ operators tracked by DataGlass; the market fell 34% month-over-month. Stake leads, drawing 81.3% of traffic, and the top three operators together hold 91.4%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Stake | 9.6M | 81.3% | #1 | #1 | +14% |
| Rainbet | 646K | 5.5% | #2▲2 | #4 | -26% |
| Roobet | 537.5K | 4.6% | #3 | #2 | -82% |
| Epicbet | 268.5K | 2.3% | #4▲1 | #5 | -40% |
| Coolbet Peru | 236.7K | 2.0% | #5▲1 | #3 | +4% |
| VAVADA | 218.7K | 1.9% | #6▲2 | — | +1996% |
| Gamdom | 96K | 0.8% | #7▼5 | #6 | -98% |
| Csgoroll | 66.1K | 0.6% | #8 | #8 | — |
| 1Bet | 37.6K | 0.3% | #9 | #7 | — |
| Stoiximan | 32.1K | 0.3% | #10▼3 | — | +29% |
| Bethard | 14.4K | 0.1% | #11 | #9 | +107% |
| Nordicbet | 12.2K | 0.1% | #12 | #10 | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Norway · May 2026
This month VAVADA grew fastest in Norway (+1996%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Coolbet Peru sits at #3 in search demand but #5 by traffic — interest the market hasn't fully converted into visits; while Rainbet is #2 by traffic yet only #4 in search — traffic pulled by paid acquisition more than by organic demand.
Positions are moving too: Rainbet climbed from #4 to #2 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Norway?
Stake leads in Norway with 81.3% of traffic in May 2026.
How big is the online betting market in Norway?
About 11.8M website visits per month across 18+ operators (May 2026).
Who are the top operators in Norway?
Top by traffic: Stake (81.3%), Rainbet (5.5%), Roobet (4.6%), Epicbet (2.3%), Coolbet Peru (2.0%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.