Serbia online betting market — May 2026
In May 2026 the online betting and casino market in Serbia drew about 21.4M website visits across 7+ operators tracked by DataGlass; the market grew 45% month-over-month. Mozzartbet leads, drawing 39.5% of traffic, and the top three operators together hold 75.8%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Mozzartbet | 8.5M | 39.5% | #1 | #4 | +37% |
| Soccerbet | 4.1M | 19.2% | #2 | #1 | +21% |
| Balkanbet | 3.7M | 17.1% | #3▲2 | #6 | +308% |
| Admiralbet | 2.8M | 13.3% | #4▼1 | #2 | +22% |
| Meridianbet | 2.1M | 9.8% | #5▼1 | #3 | +16% |
| 1X Bet | 183.4K | 0.9% | #6 | #5 | +95% |
| Stoiximan | 42.8K | 0.2% | #7 | #7 | -9% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Serbia · May 2026
This month Balkanbet grew fastest in Serbia (+308%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Admiralbet sits at #2 in search demand but #4 by traffic — interest the market hasn't fully converted into visits; while Mozzartbet is #1 by traffic yet only #4 in search — traffic pulled by paid acquisition more than by organic demand.
Positions are moving too: Balkanbet climbed from #5 to #3 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Serbia?
Mozzartbet leads in Serbia with 39.5% of traffic in May 2026.
How big is the online betting market in Serbia?
About 21.4M website visits per month across 7+ operators (May 2026).
Who are the top operators in Serbia?
Top by traffic: Mozzartbet (39.5%), Soccerbet (19.2%), Balkanbet (17.1%), Admiralbet (13.3%), Meridianbet (9.8%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.