Pmu: traffic & market share — May 2026
Pmu is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 7.3M monthly visits in France, where it ranks #2 by traffic with 20.6% of the market. Across 5 tracked countries Pmu's combined traffic reached about 7.4M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| France | 7.3M | 802.4K | #2 | 20.6% | +3% |
| Réunion | 26.2K | 2.9K | #2 | 25.5% | — |
| Germany | 19.5K | 2.2K | #44 | 0.1% | — |
| Spain | 18K | 2K | #30 | 0.1% | — |
| Senegal | 15.8K | 1.7K | #5 | 1.5% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Pmu · May 2026
Month-over-month, traffic grew fastest in France (+3% month-over-month). Pmu also holds challenger positions (outside #1) in France, Réunion, Germany and Spain, competing for share against the local leaders.
By player attention — an estimated 811.1K play-hours per month across its markets (visits × average session length) — Pmu ranks among the more engaging brands in its regions.
Pmu ranks #2 by traffic and #1 by search demand in France — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in France
FDJ · Winamax · Betclic · Unibet · Zeturf · Stake
Frequently asked questions
How much traffic does Pmu have?
About 7.3M monthly visits in France in May 2026, and roughly 7.4M across 5 tracked markets.
What is Pmu's market share in France?
20.6% of the market's traffic — ranked #2 among operators.
How engaged is Pmu's audience?
Roughly 811.1K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.