Hong Kong online betting market — May 2026
In May 2026 the online betting and casino market in Hong Kong drew about 18.9K website visits across 2+ operators tracked by DataGlass; the market fell 24% month-over-month. Sportsbet leads, drawing 83.2% of traffic, and the top three operators together hold 83.2%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Sportsbet | 15.7K | 83.2% | #1 | — | +20% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Hong Kong · May 2026
This month Sportsbet grew fastest in Hong Kong (+20%) — a signal of where the market's traffic is shifting.
Frequently asked questions
Which is the biggest online betting site in Hong Kong?
Sportsbet leads in Hong Kong with 83.2% of traffic in May 2026.
How big is the online betting market in Hong Kong?
About 18.9K website visits per month across 2+ operators (May 2026).
Who are the top operators in Hong Kong?
Top by traffic: Sportsbet (83.2%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.