Sportsbet: traffic & market share — May 2026
Sportsbet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 5.2M monthly visits in Australia, where it ranks #1 by traffic with 53.6% of the market. Across 9 tracked countries Sportsbet's combined traffic reached about 5.5M visits, and it is the #1 operator by traffic in 2 of them (Australia, Hong Kong).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Australia | 5.2M | 868K | #1 | 53.6% | +5% |
| China | 82.9K | 12.3K | #2 | 8.5% | — |
| South Korea | 42K | 6.2K | #7▼3 | 2.8% | +10% |
| New Zealand | 29.7K | 4.9K | #5 | 1.5% | +133% |
| United States | 21.1K | 3.5K | #140▼56 | 0.0% | -6% |
| Ecuador | 16.8K | 2.5K | #4 | 0.3% | — |
| Hong Kong | 15.7K | 2.3K | #1 | 83.2% | +20% |
| Canada | 14.7K | 2.2K | #49 | 0.0% | — |
| United Kingdom | 13K | 2.2K | #66 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Sportsbet · May 2026
Month-over-month, traffic grew fastest in New Zealand (+133% month-over-month) while the sharpest decline was in United States (-6%). Sportsbet also holds challenger positions (outside #1) in China, South Korea, New Zealand and United States, competing for share against the local leaders.
By player attention — an estimated 904.2K play-hours per month across its markets (visits × average session length) — Sportsbet ranks among the more engaging brands in its regions.
Competitors in Australia
bet365 · Casino Plus · Unibet · Ignitioncasino · JackBit · Nustargame
Frequently asked questions
How much traffic does Sportsbet have?
About 5.2M monthly visits in Australia in May 2026, and roughly 5.5M across 9 tracked markets.
What is Sportsbet's market share in Australia?
53.6% of the market's traffic — ranked #1 among operators.
In which countries is Sportsbet the market leader?
Sportsbet ranks #1 by traffic in Australia and Hong Kong (May 2026).
How engaged is Sportsbet's audience?
Roughly 904.2K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.