Latvia online betting market — May 2026
In May 2026 the online betting and casino market in Latvia drew about 1.8M website visits across 6+ operators tracked by DataGlass; the market grew 6% month-over-month. Optibet leads, drawing 35.0% of traffic, and the top three operators together hold 73.5%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Optibet | 621.6K | 35.0% | #1 | — | -5% |
| Olybet | 346.6K | 19.5% | #2 | — | +11% |
| Klondaika | 336.7K | 19.0% | #3▲1 | — | +28% |
| Betsafe | 300K | 16.9% | #4▼1 | — | +4% |
| Lvbet | 167.9K | 9.5% | #5 | — | +7% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Latvia · May 2026
This month Klondaika grew fastest in Latvia (+28%) — a signal of where the market's traffic is shifting.
Positions are moving too: Klondaika climbed from #4 to #3 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Latvia?
Optibet leads in Latvia with 35.0% of traffic in May 2026.
How big is the online betting market in Latvia?
About 1.8M website visits per month across 6+ operators (May 2026).
Who are the top operators in Latvia?
Top by traffic: Optibet (35.0%), Olybet (19.5%), Klondaika (19.0%), Betsafe (16.9%), Lvbet (9.5%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.