Betsafe: traffic & market share — May 2026
Betsafe is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 300K monthly visits in Latvia, where it ranks #4 by traffic with 16.9% of the market. Across 4 tracked countries Betsafe's combined traffic reached about 405.2K visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Latvia | 300K | 20.9K | #4▼1 | 16.9% | +4% |
| Sweden | 67.8K | 1.5K | #12▼3 | 0.8% | -23% |
| Russia | 24.4K | 1.7K | #22▲1 | 0.0% | +412% |
| Canada | 13.1K | 196 | #52▼15 | 0.0% | +2% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Betsafe · May 2026
Month-over-month, traffic grew fastest in Russia (+412% month-over-month) while the sharpest decline was in Sweden (-23%). Betsafe also holds challenger positions (outside #1) in Latvia, Sweden, Russia and Canada, competing for share against the local leaders.
By player attention — an estimated 24.4K play-hours per month across its markets (visits × average session length) — Betsafe ranks among the more engaging brands in its regions. On reputation, Betsafe scores 1.4/5 on Trustpilot.
Competitors in Latvia
Optibet · Olybet · Klondaika · Lvbet
Reputation
Trustpilot: 1.4/5.
Frequently asked questions
How much traffic does Betsafe have?
About 300K monthly visits in Latvia in May 2026, and roughly 405.2K across 4 tracked markets.
What is Betsafe's market share in Latvia?
16.9% of the market's traffic — ranked #4 among operators.
How engaged is Betsafe's audience?
Roughly 24.4K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.