New Zealand online betting market — May 2026
In May 2026 the online betting and casino market in New Zealand drew about 2M website visits across 9+ operators tracked by DataGlass; the market fell 6% month-over-month. JackpotCity leads, drawing 75.8% of traffic, and the top three operators together hold 92.9%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| JackpotCity | 1.5M | 75.8% | #1 | — | +3% |
| SpinCasino | 268.1K | 13.6% | #2 | — | -32% |
| Leovegas | 68.2K | 3.5% | #3 | — | — |
| Playamo | 60.5K | 3.1% | #4 | — | +24% |
| Sportsbet | 29.7K | 1.5% | #5 | — | +133% |
| JackBit | 24.4K | 1.2% | #6 | — | — |
| mBit Casino | 11.4K | 0.6% | #7▼4 | — | -82% |
| Videoslots | 10.8K | 0.5% | #8 | — | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
New Zealand · May 2026
This month Sportsbet grew fastest in New Zealand (+133%) — a signal of where the market's traffic is shifting.
Frequently asked questions
Which is the biggest online betting site in New Zealand?
JackpotCity leads in New Zealand with 75.8% of traffic in May 2026.
How big is the online betting market in New Zealand?
About 2M website visits per month across 9+ operators (May 2026).
Who are the top operators in New Zealand?
Top by traffic: JackpotCity (75.8%), SpinCasino (13.6%), Leovegas (3.5%), Playamo (3.1%), Sportsbet (1.5%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.