Poland online betting market — May 2026
In May 2026 the online betting and casino market in Poland drew about 10.9M website visits across 28+ operators tracked by DataGlass; the market grew 13% month-over-month. Superbet leads, drawing 34.8% of traffic, and the top three operators together hold 87.1%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Superbet | 3.8M | 34.8% | #1▲1 | #2 | +8% |
| Betclic | 3.6M | 33.3% | #2▼1 | #1 | -10% |
| Lvbet | 2.1M | 19.0% | #3 | #4 | +62% |
| Stake | 482.1K | 4.4% | #4 | #3 | +39% |
| VAVADA | 437.4K | 4.0% | #5 | — | +535% |
| 1Win | 114.7K | 1.1% | #6 | #5 | — |
| Betera | 103.4K | 0.9% | #7▼1 | — | +65% |
| BetKing | 91.6K | 0.8% | #8▼1 | #6 | +80% |
| Goated | 24.4K | 0.2% | #9▲1 | #8 | +67% |
| BetCity | 23.4K | 0.2% | #10 | — | — |
| Unibet | 20.5K | 0.2% | #11 | #7 | — |
| Cloudbet | 18.9K | 0.2% | #12▼3 | — | -18% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Poland · May 2026
This month VAVADA grew fastest in Poland (+535%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Unibet sits at #7 in search demand but #11 by traffic — interest the market hasn't fully converted into visits.
Positions are moving too: Superbet climbed from #2 to #1 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Poland?
Superbet leads in Poland with 34.8% of traffic in May 2026.
How big is the online betting market in Poland?
About 10.9M website visits per month across 28+ operators (May 2026).
Who are the top operators in Poland?
Top by traffic: Superbet (34.8%), Betclic (33.3%), Lvbet (19.0%), Stake (4.4%), VAVADA (4.0%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.