BetKing: traffic & market share — May 2026
BetKing is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 15.3M monthly visits in Nigeria, where it ranks #4 by traffic with 13.3% of the market. Across 8 tracked countries BetKing's combined traffic reached about 28.2M visits, and it is the #1 operator by traffic in 1 of them (Ukraine).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Nigeria | 15.3M | 3.1M | #4 | 13.3% | +35% |
| Ukraine | 12.4M | 640.2K | #1 | 87.2% | -10% |
| United States | 137.3K | 14.9K | #70▼19 | 0.0% | +30% |
| Germany | 107.1K | 5.5K | #15 | 0.5% | — |
| Poland | 91.6K | 4.7K | #8▼1 | 0.8% | +80% |
| Netherlands | 67.1K | 3.4K | #7 | 4.6% | — |
| Canada | 63.2K | 12.7K | #33▼14 | 0.1% | -58% |
| Angola | 26.9K | 5.4K | #2 | 24.3% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
BetKing · May 2026
Month-over-month, traffic grew fastest in Poland (+80% month-over-month) while the sharpest decline was in Canada (-58%). BetKing also holds challenger positions (outside #1) in Nigeria, United States, Germany and Poland, competing for share against the local leaders.
By player attention — an estimated 3.8M play-hours per month across its markets (visits × average session length) — BetKing ranks among the more engaging brands in its regions. On reputation, BetKing scores 3.3/5 on Trustpilot.
Competitors in Nigeria
Bet9ja · SportyBet · 1X Bet · Betway · Betano · Stake
Reputation
Trustpilot: 3.3/5.
Frequently asked questions
How much traffic does BetKing have?
About 15.3M monthly visits in Nigeria in May 2026, and roughly 28.2M across 8 tracked markets.
What is BetKing's market share in Nigeria?
13.3% of the market's traffic — ranked #4 among operators.
In which countries is BetKing the market leader?
BetKing ranks #1 by traffic in Ukraine (May 2026).
How engaged is BetKing's audience?
Roughly 3.8M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.