M88: traffic & market share — May 2026
M88 is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 194.6K monthly visits in Thailand, where it ranks #6 by traffic with 2.5% of the market. Across 5 tracked countries M88's combined traffic reached about 299.4K visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Thailand | 194.6K | 25.2K | #6▼5 | 2.5% | +21% |
| Vietnam | 47.4K | 6.1K | #11▼7 | 2.0% | -52% |
| Indonesia | 28.5K | 3.7K | #10▼1 | 2.2% | +1% |
| Japan | 17.8K | 2.3K | #6▼2 | 0.4% | -29% |
| United States | 11.1K | 1.4K | #167 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
M88 · May 2026
Month-over-month, traffic grew fastest in Thailand (+21% month-over-month) while the sharpest decline was in Vietnam (-52%). M88 also holds challenger positions (outside #1) in Thailand, Vietnam, Indonesia and Japan, competing for share against the local leaders.
By player attention — an estimated 38.8K play-hours per month across its markets (visits × average session length) — M88 ranks among the more engaging brands in its regions. On reputation, M88 scores 2.2/5 on Trustpilot.
M88 ranks #6 by traffic and #3 by search demand in Thailand — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Thailand
Casino Plus · Crowncoinscasino · Wildcasino · 1X Bet · BC.Game · Dafabet
Reputation
Trustpilot: 2.2/5.
Frequently asked questions
How much traffic does M88 have?
About 194.6K monthly visits in Thailand in May 2026, and roughly 299.4K across 5 tracked markets.
What is M88's market share in Thailand?
2.5% of the market's traffic — ranked #6 among operators.
How engaged is M88's audience?
Roughly 38.8K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.