United States online betting market — May 2026
In May 2026 the online betting and casino market in United States drew about 299.6M website visits across 229+ operators tracked by DataGlass; the market grew 2% month-over-month. Stake leads, drawing 13.2% of traffic, and the top three operators together hold 30.4%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Stake | 39.5M | 13.2% | #1 | #1 | +24% |
| Crowncoinscasino | 26.9M | 9.0% | #2 | #10 | — |
| BetOnline | 24.6M | 8.2% | #3▼1 | #7 | -10% |
| DraftKings | 16.9M | 5.6% | #4 | #2 | -5% |
| Bovada | 15M | 5.0% | #5▼2 | #4 | -26% |
| Wildcasino | 12.4M | 4.1% | #6▼1 | #9 | +1% |
| FanDuel | 11.5M | 3.8% | #7 | #3 | +3% |
| RealPrize | 11.4M | 3.8% | #8 | #11 | — |
| Chumba Casino | 11.2M | 3.7% | #9▼3 | #5 | +0% |
| LuckyLand Slots | 9.3M | 3.1% | #10 | #12 | — |
| Caesars AR | 7.3M | 2.4% | #11▼3 | #8 | +2% |
| Pulsz | 7.1M | 2.4% | #12 | #6 | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
United States · May 2026
This month Stake grew fastest in United States (+24%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Pulsz sits at #6 in search demand but #12 by traffic — interest the market hasn't fully converted into visits; while Crowncoinscasino is #2 by traffic yet only #10 in search — traffic pulled by paid acquisition more than by organic demand.
Frequently asked questions
Which is the biggest online betting site in United States?
Stake leads in United States with 13.2% of traffic in May 2026.
How big is the online betting market in United States?
About 299.6M website visits per month across 229+ operators (May 2026).
Who are the top operators in United States?
Top by traffic: Stake (13.2%), Crowncoinscasino (9.0%), BetOnline (8.2%), DraftKings (5.6%), Bovada (5.0%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.