Colombia online betting market — May 2026
In May 2026 the online betting and casino market in Colombia drew about 21.3M website visits across 27+ operators tracked by DataGlass; the market fell 2% month-over-month. BetPlay leads, drawing 41.5% of traffic, and the top three operators together hold 80.4%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| BetPlay | 8.8M | 41.5% | #1 | #1 | +5% |
| Wplay | 5.1M | 24.2% | #2 | #2 | -12% |
| RushBet | 3.1M | 14.7% | #3 | #3 | -5% |
| Stake | 3M | 13.9% | #4 | #4 | +19% |
| Bwin | 432.5K | 2.0% | #5▲1 | #5 | -21% |
| Codere Online | 277.5K | 1.3% | #6▼1 | #6 | -51% |
| Brazino777 | 140.9K | 0.7% | #7 | — | — |
| Rivalo | 81.6K | 0.4% | #8 | — | +85% |
| Zamba | 66.9K | 0.3% | #9▼2 | #7 | +8% |
| mBit Casino | 62.9K | 0.3% | #10▼1 | — | +79% |
| TrustDice | 51.1K | 0.2% | #11 | — | — |
| Pixbet | 16.2K | 0.1% | #12 | — | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Colombia · May 2026
This month Rivalo grew fastest in Colombia (+85%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Zamba sits at #7 in search demand but #9 by traffic — interest the market hasn't fully converted into visits.
Positions are moving too: Bwin climbed from #6 to #5 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Colombia?
BetPlay leads in Colombia with 41.5% of traffic in May 2026.
How big is the online betting market in Colombia?
About 21.3M website visits per month across 27+ operators (May 2026).
Who are the top operators in Colombia?
Top by traffic: BetPlay (41.5%), Wplay (24.2%), RushBet (14.7%), Stake (13.9%), Bwin (2.0%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.