Wplay: traffic & market share — May 2026
Wplay is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 5.1M monthly visits in Colombia, where it ranks #2 by traffic with 24.2% of the market. Across 5 tracked countries Wplay's combined traffic reached about 5.4M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Colombia | 5.1M | 746.6K | #2 | 24.2% | -12% |
| Spain | 73.5K | 10.7K | #19▼3 | 0.2% | -55% |
| United States | 60.4K | 8.8K | #103▼45 | 0.0% | -12% |
| Panama | 42.8K | 6.2K | #2 | 37.6% | — |
| Peru | 30.2K | 4.4K | #13 | 0.1% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Wplay · May 2026
Month-over-month, the sharpest decline was in Spain (-55%). Wplay also holds challenger positions (outside #1) in Colombia, Spain, United States and Panama, competing for share against the local leaders.
By player attention — an estimated 776.6K play-hours per month across its markets (visits × average session length) — Wplay ranks among the more engaging brands in its regions.
Competitors in Colombia
BetPlay · RushBet · Stake · Bwin · Codere Online · Brazino777
Frequently asked questions
How much traffic does Wplay have?
About 5.1M monthly visits in Colombia in May 2026, and roughly 5.4M across 5 tracked markets.
What is Wplay's market share in Colombia?
24.2% of the market's traffic — ranked #2 among operators.
How engaged is Wplay's audience?
Roughly 776.6K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.