BetPlay: traffic & market share — May 2026
BetPlay is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 8.8M monthly visits in Colombia, where it ranks #1 by traffic with 41.5% of the market. Across 5 tracked countries BetPlay's combined traffic reached about 9.2M visits, and it is the #1 operator by traffic in 1 of them (Colombia).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Colombia | 8.8M | 1.8M | #1 | 41.5% | +5% |
| United States | 209.2K | 43.5K | #60▼21 | 0.1% | +47% |
| Spain | 139.5K | 29K | #17 | 0.4% | +86% |
| Mexico | 39.1K | 8.1K | #19 | 0.0% | — |
| Argentina | 11.2K | 2.3K | #25 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
BetPlay · May 2026
Month-over-month, traffic grew fastest in Spain (+86% month-over-month). BetPlay also holds challenger positions (outside #1) in United States, Spain, Mexico and Argentina, competing for share against the local leaders.
By player attention — an estimated 1.9M play-hours per month across its markets (visits × average session length) — BetPlay ranks among the more engaging brands in its regions. On reputation, BetPlay scores 3.1/5 on Trustpilot.
Competitors in Colombia
Wplay · RushBet · Stake · Bwin · Codere Online · Brazino777
Reputation
Trustpilot: 3.1/5.
Frequently asked questions
How much traffic does BetPlay have?
About 8.8M monthly visits in Colombia in May 2026, and roughly 9.2M across 5 tracked markets.
What is BetPlay's market share in Colombia?
41.5% of the market's traffic — ranked #1 among operators.
In which countries is BetPlay the market leader?
BetPlay ranks #1 by traffic in Colombia (May 2026).
How engaged is BetPlay's audience?
Roughly 1.9M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.