Denmark online betting market — May 2026
In May 2026 the online betting and casino market in Denmark drew about 2M website visits across 9+ operators tracked by DataGlass; the market grew 9% month-over-month. bet365 leads, drawing 56.9% of traffic, and the top three operators together hold 84.5%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| bet365 | 1.1M | 56.9% | #1 | — | +5% |
| Unibet | 300.8K | 15.2% | #2 | — | +21% |
| Betfair | 245.1K | 12.4% | #3 | — | — |
| Leovegas | 183.3K | 9.3% | #4▼1 | — | +41% |
| Videoslots | 77K | 3.9% | #5▼1 | — | -19% |
| FortuneJack | 27.1K | 1.4% | #6 | — | — |
| Esportsbet | 12.1K | 0.6% | #7▼2 | — | +17% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Denmark · May 2026
This month Leovegas grew fastest in Denmark (+41%) — a signal of where the market's traffic is shifting.
Frequently asked questions
Which is the biggest online betting site in Denmark?
bet365 leads in Denmark with 56.9% of traffic in May 2026.
How big is the online betting market in Denmark?
About 2M website visits per month across 9+ operators (May 2026).
Who are the top operators in Denmark?
Top by traffic: bet365 (56.9%), Unibet (15.2%), Betfair (12.4%), Leovegas (9.3%), Videoslots (3.9%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.