bet365: traffic & market share — May 2026
bet365 is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 114.1M monthly visits in Brazil, where it ranks #4 by traffic with 8.3% of the market. Across 10 tracked countries bet365's combined traffic reached about 173.2M visits, and it is the #1 operator by traffic in 2 of them (United Kingdom, Azerbaijan).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Brazil | 114.1M | 44.9M | #4▼1 | 8.3% | -4% |
| United Kingdom | 19M | 3.7M | #1 | 13.3% | -12% |
| Italy | 11.9M | 2.9M | #3▼1 | 12.7% | -1% |
| Spain | 6.6M | 1.6M | #2 | 18.7% | +0% |
| Greece | 5.4M | 1.9M | #3 | 19.6% | +4% |
| United States | 4.5M | 1.1M | #17▼6 | 1.5% | +9% |
| Argentina | 3.9M | 935.5K | #4▼1 | 8.5% | -9% |
| Azerbaijan | 2.9M | 1.1M | #1 | 80.6% | +317% |
| Canada | 2.6M | 503.5K | #3 | 5.6% | — |
| Australia | 2.2M | 457K | #2 | 23.0% | -12% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
bet365 · May 2026
Month-over-month, traffic grew fastest in Azerbaijan (+317% month-over-month) while the sharpest decline was in United Kingdom (-12%). bet365 also holds challenger positions (outside #1) in Brazil, Italy, Spain and Greece, competing for share against the local leaders.
By player attention — an estimated 59.1M play-hours per month across its markets (visits × average session length) — bet365 ranks among the more engaging brands in its regions. On reputation, bet365 scores 7.6/10 on Reclame Aqui (Brazil).
bet365 ranks #4 by traffic and #2 by search demand in Brazil — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Brazil
Betano · Superbet · Brazino777 · 7Games / 7K · Sportingbet · Betmgm
Reputation
Reclame Aqui: 7.6/10.
Frequently asked questions
How much traffic does bet365 have?
About 114.1M monthly visits in Brazil in May 2026, and roughly 173.2M across 10 tracked markets.
What is bet365's market share in Brazil?
8.3% of the market's traffic — ranked #4 among operators.
In which countries is bet365 the market leader?
bet365 ranks #1 by traffic in United Kingdom and Azerbaijan (May 2026).
How engaged is bet365's audience?
Roughly 59.1M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.