Betfair: traffic & market share — May 2026
Betfair is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 9.1M monthly visits in United Kingdom, where it ranks #6 by traffic with 6.3% of the market. Across 10 tracked countries Betfair's combined traffic reached about 18.1M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| United Kingdom | 9.1M | 1.8M | #6▲1 | 6.3% | -4% |
| Brazil | 5.2M | 1.6M | #19 | 0.4% | — |
| Italy | 1.2M | 267.9K | #10 | 1.3% | +0% |
| Spain | 793.5K | 152.3K | #6 | 2.3% | -24% |
| United States | 717K | 148.7K | #49▼21 | 0.2% | +48% |
| Ireland | 456K | 92.2K | #5▼1 | 7.1% | +2% |
| Finland | 273.6K | 55.3K | #4 | 5.7% | — |
| Denmark | 245.1K | 49.6K | #3 | 12.4% | — |
| Romania | 123.8K | 19.8K | #7▼1 | 1.0% | -11% |
| Netherlands | 10.7K | 2.1K | #26▼16 | 0.7% | -13% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Betfair · May 2026
Month-over-month, traffic grew fastest in United States (+48% month-over-month) while the sharpest decline was in Spain (-24%). Betfair also holds challenger positions (outside #1) in United Kingdom, Brazil, Italy and Spain, competing for share against the local leaders.
By player attention — an estimated 4.2M play-hours per month across its markets (visits × average session length) — Betfair ranks among the more engaging brands in its regions. On reputation, Betfair scores 8.1/10 on Reclame Aqui (Brazil).
Betfair ranks #6 by traffic and #7 by search demand in United Kingdom — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in United Kingdom
bet365 · Skybet · Williamhill · Paddypower · Ladbrokes · Coral
Reputation
Reclame Aqui: 8.1/10.
Frequently asked questions
How much traffic does Betfair have?
About 9.1M monthly visits in United Kingdom in May 2026, and roughly 18.1M across 10 tracked markets.
What is Betfair's market share in United Kingdom?
6.3% of the market's traffic — ranked #6 among operators.
How engaged is Betfair's audience?
Roughly 4.2M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.