DraftKings: traffic & market share — May 2026
DraftKings is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 16.9M monthly visits in United States, where it ranks #4 by traffic with 5.6% of the market. Across 5 tracked countries DraftKings's combined traffic reached about 18.1M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| United States | 16.9M | 2.5M | #4 | 5.6% | -5% |
| Canada | 1.2M | 172.8K | #6▼1 | 2.5% | -8% |
| United Kingdom | 42.6K | 6.4K | #43▼5 | 0.0% | +56% |
| Australia | 16.1K | 2.5K | #12 | 0.2% | — |
| India | 16.1K | 2.5K | #24▼2 | 0.0% | -5% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
DraftKings · May 2026
Month-over-month, traffic grew fastest in United Kingdom (+56% month-over-month) while the sharpest decline was in Canada (-8%). DraftKings also holds challenger positions (outside #1) in United States, Canada, United Kingdom and Australia, competing for share against the local leaders.
By player attention — an estimated 2.7M play-hours per month across its markets (visits × average session length) — DraftKings ranks among the more engaging brands in its regions. On reputation, DraftKings scores 1.2/5 on Trustpilot.
DraftKings ranks #4 by traffic and #2 by search demand in United States — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in United States
Stake · Crowncoinscasino · BetOnline · Bovada · Wildcasino · FanDuel
Reputation
Trustpilot: 1.2/5.
Frequently asked questions
How much traffic does DraftKings have?
About 16.9M monthly visits in United States in May 2026, and roughly 18.1M across 5 tracked markets.
What is DraftKings's market share in United States?
5.6% of the market's traffic — ranked #4 among operators.
How engaged is DraftKings's audience?
Roughly 2.7M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.