BetOnline: traffic & market share — May 2026
BetOnline is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 24.6M monthly visits in United States, where it ranks #3 by traffic with 8.2% of the market. Across 4 tracked countries BetOnline's combined traffic reached about 25M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| United States | 24.6M | 1.3M | #3▼1 | 8.2% | -10% |
| Canada | 206.6K | 11K | #19▼5 | 0.4% | -4% |
| Brazil | 112.2K | 6K | #38▼18 | 0.0% | -3% |
| United Kingdom | 102K | 5.4K | #32 | 0.1% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
BetOnline · May 2026
Month-over-month, the sharpest decline was in United States (-10%). BetOnline also holds challenger positions (outside #1) in United States, Canada, Brazil and United Kingdom, competing for share against the local leaders.
By player attention — an estimated 1.3M play-hours per month across its markets (visits × average session length) — BetOnline ranks among the more engaging brands in its regions. On reputation, BetOnline scores 4.1/5 on Trustpilot.
BetOnline ranks #3 by traffic and #12 by search demand in United States — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in United States
Stake · Crowncoinscasino · DraftKings · Bovada · Wildcasino · FanDuel
Reputation
Trustpilot: 4.1/5.
Frequently asked questions
How much traffic does BetOnline have?
About 24.6M monthly visits in United States in May 2026, and roughly 25M across 4 tracked markets.
What is BetOnline's market share in United States?
8.2% of the market's traffic — ranked #3 among operators.
How engaged is BetOnline's audience?
Roughly 1.3M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.