Sweden online betting market — May 2026
In May 2026 the online betting and casino market in Sweden drew about 8.7M website visits across 24+ operators tracked by DataGlass; the market fell 2% month-over-month. Svenskaspel leads, drawing 41.1% of traffic, and the top three operators together hold 71.7%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Svenskaspel | 3.6M | 41.1% | #1 | — | -5% |
| bet365 | 1.4M | 16.5% | #2 | — | — |
| Unibet | 1.2M | 14.1% | #3▼1 | #1 | +0% |
| Leovegas | 713.4K | 8.2% | #4▼1 | #2 | +16% |
| Videoslots | 464.7K | 5.4% | #5▼1 | #3 | +0% |
| CSGOEmpire | 389.8K | 4.5% | #6▼1 | #6 | +37% |
| Betmgm | 155.2K | 1.8% | #7 | #4 | -8% |
| Coolbet Peru | 153.1K | 1.8% | #8 | #8 | — |
| Csgoroll | 113.9K | 1.3% | #9 | #9 | — |
| Bethard | 88.6K | 1.0% | #10▼4 | #7 | -50% |
| Miljonlotteriet | 86.6K | 1.0% | #11▼1 | #5 | +12% |
| Betsafe | 67.8K | 0.8% | #12▼3 | #10 | -23% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Sweden · May 2026
This month CSGOEmpire grew fastest in Sweden (+37%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Miljonlotteriet sits at #5 in search demand but #11 by traffic — interest the market hasn't fully converted into visits.
Frequently asked questions
Which is the biggest online betting site in Sweden?
Svenskaspel leads in Sweden with 41.1% of traffic in May 2026.
How big is the online betting market in Sweden?
About 8.7M website visits per month across 24+ operators (May 2026).
Who are the top operators in Sweden?
Top by traffic: Svenskaspel (41.1%), bet365 (16.5%), Unibet (14.1%), Leovegas (8.2%), Videoslots (5.4%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.