Lottoland: traffic & market share — May 2026
Lottoland is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 456.5K monthly visits in Germany, where it ranks #6 by traffic with 2.0% of the market. Across 3 tracked countries Lottoland's combined traffic reached about 558.2K visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Germany | 456.5K | 15.5K | #6▼1 | 2.0% | +7% |
| Brazil | 91K | 7.3K | #40 | 0.0% | — |
| Switzerland | 10.7K | 363 | #7▼4 | 4.2% | -35% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Lottoland · May 2026
Month-over-month, traffic grew fastest in Germany (+7% month-over-month) while the sharpest decline was in Switzerland (-35%). Lottoland also holds challenger positions (outside #1) in Germany, Brazil and Switzerland, competing for share against the local leaders.
By player attention — an estimated 23.2K play-hours per month across its markets (visits × average session length) — Lottoland ranks among the more engaging brands in its regions. On reputation, Lottoland scores 7.9/10 on Reclame Aqui (Brazil).
Lottoland ranks #6 by traffic and #9 by search demand in Germany — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in Germany
Stake · Tipico · Betano · Bwin · Interwetten · VAVADA
Reputation
Reclame Aqui: 7.9/10.
Frequently asked questions
How much traffic does Lottoland have?
About 456.5K monthly visits in Germany in May 2026, and roughly 558.2K across 3 tracked markets.
What is Lottoland's market share in Germany?
2.0% of the market's traffic — ranked #6 among operators.
How engaged is Lottoland's audience?
Roughly 23.2K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.