Brazil online betting market — May 2026
In May 2026 the online betting and casino market in Brazil drew about 1.4B website visits across 97+ operators tracked by DataGlass; the market grew 6% month-over-month. Betano leads, drawing 28.9% of traffic, and the top three operators together hold 57.5%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Betano | 399.3M | 28.9% | #1 | #1 | -3% |
| Superbet | 212.9M | 15.4% | #2 | #3 | — |
| Brazino777 | 182.9M | 13.2% | #3▼1 | #11 | +51% |
| bet365 | 114.1M | 8.3% | #4▼1 | #2 | -4% |
| 7Games / 7K | 71.9M | 5.2% | #5▼1 | #7 | +0% |
| Sportingbet | 67.3M | 4.9% | #6▼1 | #6 | +8% |
| Betmgm | 49.6M | 3.6% | #7▲1 | #8 | +22% |
| Betnacional | 47.6M | 3.4% | #8▼1 | #4 | +3% |
| Esportes da Sorte | 42.8M | 3.1% | #9▼3 | #12 | -14% |
| Estrela Bet | 32.9M | 2.4% | #10▼1 | #10 | -5% |
| Vai de Bet | 24M | 1.7% | #11▼1 | #9 | +7% |
| Blaze | 20.3M | 1.5% | #12 | #5 | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Brazil · May 2026
This month Brazino777 grew fastest in Brazil (+51%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Blaze sits at #5 in search demand but #12 by traffic — interest the market hasn't fully converted into visits; while Brazino777 is #3 by traffic yet only #11 in search — traffic pulled by paid acquisition more than by organic demand.
Positions are moving too: Betmgm climbed from #8 to #7 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Brazil?
Betano leads in Brazil with 28.9% of traffic in May 2026.
How big is the online betting market in Brazil?
About 1.4B website visits per month across 97+ operators (May 2026).
Who are the top operators in Brazil?
Top by traffic: Betano (28.9%), Superbet (15.4%), Brazino777 (13.2%), bet365 (8.3%), 7Games / 7K (5.2%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.