Bulgaria online betting market — May 2026
In May 2026 the online betting and casino market in Bulgaria drew about 21M website visits across 13+ operators tracked by DataGlass; the market fell 13% month-over-month. Winbet leads, drawing 37.2% of traffic, and the top three operators together hold 86.8%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Winbet | 7.8M | 37.2% | #1 | #1 | -19% |
| Inbet | 7.2M | 34.2% | #2 | #2 | -14% |
| Betano | 3.2M | 15.4% | #3 | #3 | +10% |
| bet365 | 1.8M | 8.3% | #4 | — | — |
| Magicbet | 596.5K | 2.8% | #5▼1 | #4 | -1% |
| VAVADA | 162.8K | 0.8% | #6 | — | — |
| 1Bet | 91.4K | 0.4% | #7 | — | +65% |
| Sportingbet | 81K | 0.4% | #8 | — | +86% |
| Bwin | 55.7K | 0.3% | #9▼3 | #5 | -10% |
| Buzzbingo | 23.7K | 0.1% | #10▼1 | — | +31% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Bulgaria · May 2026
This month Sportingbet grew fastest in Bulgaria (+86%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Bwin sits at #5 in search demand but #9 by traffic — interest the market hasn't fully converted into visits.
Frequently asked questions
Which is the biggest online betting site in Bulgaria?
Winbet leads in Bulgaria with 37.2% of traffic in May 2026.
How big is the online betting market in Bulgaria?
About 21M website visits per month across 13+ operators (May 2026).
Who are the top operators in Bulgaria?
Top by traffic: Winbet (37.2%), Inbet (34.2%), Betano (15.4%), bet365 (8.3%), Magicbet (2.8%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.