Sportingbet: traffic & market share — May 2026
Sportingbet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 67.3M monthly visits in Brazil, where it ranks #6 by traffic with 4.9% of the market. Across 10 tracked countries Sportingbet's combined traffic reached about 69.3M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Brazil | 67.3M | 16M | #6▼1 | 4.9% | +8% |
| South Africa | 1.6M | 326K | #7▲1 | 2.5% | -22% |
| France | 82.2K | 16.3K | #14▼3 | 0.2% | +17% |
| Bulgaria | 81K | 19.3K | #8 | 0.4% | +86% |
| United States | 78.4K | 17.8K | #96▼22 | 0.0% | +121% |
| United Kingdom | 61.8K | 1.8K | #36▼7 | 0.0% | -42% |
| Nigeria | 40K | 7.1K | #24▼6 | 0.0% | +57% |
| Argentina | 27K | 6.4K | #18 | 0.1% | — |
| Namibia | 17.8K | 3.7K | #2 | 36.5% | — |
| Portugal | 10.6K | 2.2K | #10 | 0.1% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Sportingbet · May 2026
Month-over-month, traffic grew fastest in United States (+121% month-over-month) while the sharpest decline was in United Kingdom (-42%). Sportingbet also holds challenger positions (outside #1) in Brazil, South Africa, France and Bulgaria, competing for share against the local leaders.
By player attention — an estimated 16.4M play-hours per month across its markets (visits × average session length) — Sportingbet ranks among the more engaging brands in its regions. On reputation, Sportingbet scores 7.9/10 on Reclame Aqui (Brazil).
Competitors in Brazil
Betano · Superbet · Brazino777 · bet365 · 7Games / 7K · Betmgm
Reputation
Reclame Aqui: 7.9/10.
Frequently asked questions
How much traffic does Sportingbet have?
About 67.3M monthly visits in Brazil in May 2026, and roughly 69.3M across 10 tracked markets.
What is Sportingbet's market share in Brazil?
4.9% of the market's traffic — ranked #6 among operators.
How engaged is Sportingbet's audience?
Roughly 16.4M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.