Ethiopia online betting market — May 2026
In May 2026 the online betting and casino market in Ethiopia drew about 138K website visits across 5+ operators tracked by DataGlass; the market fell 33% month-over-month. MelBet leads, drawing 39.7% of traffic, and the top three operators together hold 86.3%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| MelBet | 54.8K | 39.7% | #1▲1 | — | +171% |
| Betway | 40.5K | 29.4% | #2 | — | — |
| Betika | 23.7K | 17.2% | #3▼2 | — | -76% |
| SportPesa | 17.4K | 12.6% | #4 | — | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Ethiopia · May 2026
This month MelBet grew fastest in Ethiopia (+171%) — a signal of where the market's traffic is shifting.
Positions are moving too: MelBet climbed from #2 to #1 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Ethiopia?
MelBet leads in Ethiopia with 39.7% of traffic in May 2026.
How big is the online betting market in Ethiopia?
About 138K website visits per month across 5+ operators (May 2026).
Who are the top operators in Ethiopia?
Top by traffic: MelBet (39.7%), Betway (29.4%), Betika (17.2%), SportPesa (12.6%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.