Betway: traffic & market share — May 2026
Betway is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 29.3M monthly visits in South Africa, where it ranks #1 by traffic with 47.0% of the market. Across 10 tracked countries Betway's combined traffic reached about 45.4M visits, and it is the #1 operator by traffic in 2 of them (South Africa, Zambia).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| South Africa | 29.3M | 4.1M | #1 | 47.0% | -3% |
| Zambia | 4.5M | 527.4K | #1 | 71.0% | -26% |
| Nigeria | 3.9M | 257.2K | #5 | 3.4% | +129% |
| United Kingdom | 2.9M | 306.1K | #13▲2 | 2.0% | +23% |
| Ghana | 2.4M | 339.6K | #2 | 17.0% | -4% |
| United States | 872.5K | 95.1K | #47▼22 | 0.3% | -16% |
| Canada | 446.8K | 44.9K | #11 | 1.0% | +16% |
| Spain | 430.6K | 70.6K | #9▼1 | 1.2% | -8% |
| Mexico | 394.9K | 26.2K | #9 | 0.5% | +2% |
| Costa Rica | 137.3K | 14.5K | #2 | 9.1% | +4% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Betway · May 2026
Month-over-month, traffic grew fastest in Nigeria (+129% month-over-month) while the sharpest decline was in Zambia (-26%). Betway also holds challenger positions (outside #1) in Nigeria, United Kingdom, Ghana and United States, competing for share against the local leaders.
By player attention — an estimated 5.8M play-hours per month across its markets (visits × average session length) — Betway ranks among the more engaging brands in its regions. On reputation, Betway scores 1.3/5 on Trustpilot.
Competitors in South Africa
Hollywoodbets · Easybet · LottoStar · SunBet · Supabets · Sportingbet
Reputation
Trustpilot: 1.3/5.
Frequently asked questions
How much traffic does Betway have?
About 29.3M monthly visits in South Africa in May 2026, and roughly 45.4M across 10 tracked markets.
What is Betway's market share in South Africa?
47.0% of the market's traffic — ranked #1 among operators.
In which countries is Betway the market leader?
Betway ranks #1 by traffic in South Africa and Zambia (May 2026).
How engaged is Betway's audience?
Roughly 5.8M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.