Betika: traffic & market share — May 2026
Betika is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 15.8M monthly visits in Kenya, where it ranks #1 by traffic with 40.7% of the market. Across 6 tracked countries Betika's combined traffic reached about 23.1M visits, and it is the #1 operator by traffic in 2 of them (Kenya, Singapore).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Kenya | 15.8M | 4.4M | #1 | 40.7% | -15% |
| United States | 3.1M | 860.5K | #23▼8 | 1.0% | -1% |
| Brazil | 1.6M | 432.8K | #29 | 0.1% | — |
| Singapore | 1.4M | 384K | #1 | 98.6% | — |
| Turkey | 1.2M | 338.9K | #8 | 3.2% | — |
| Ethiopia | 23.7K | 111 | #3▼2 | 17.2% | -76% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Betika · May 2026
Month-over-month, the sharpest decline was in Ethiopia (-76%). Betika also holds challenger positions (outside #1) in United States, Brazil, Turkey and Ethiopia, competing for share against the local leaders.
By player attention — an estimated 6.4M play-hours per month across its markets (visits × average session length) — Betika ranks among the more engaging brands in its regions.
Competitors in Kenya
SportyBet · 1X Bet · SportPesa · OdiBets · Mozzartbet · Betpawa
Frequently asked questions
How much traffic does Betika have?
About 15.8M monthly visits in Kenya in May 2026, and roughly 23.1M across 6 tracked markets.
What is Betika's market share in Kenya?
40.7% of the market's traffic — ranked #1 among operators.
In which countries is Betika the market leader?
Betika ranks #1 by traffic in Kenya and Singapore (May 2026).
How engaged is Betika's audience?
Roughly 6.4M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.