SportPesa: traffic & market share — May 2026
SportPesa is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 4.2M monthly visits in Kenya, where it ranks #4 by traffic with 10.9% of the market. Across 5 tracked countries SportPesa's combined traffic reached about 4.5M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Kenya | 4.2M | 353.2K | #4 | 10.9% | -18% |
| United States | 194.9K | 16.2K | #62▼27 | 0.1% | -1% |
| Ghana | 30.6K | 2.5K | #8 | 0.2% | — |
| Nigeria | 17.9K | 1.5K | #28 | 0.0% | — |
| Ethiopia | 17.4K | 1.4K | #4 | 12.6% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
SportPesa · May 2026
Month-over-month, the sharpest decline was in Kenya (-18%). SportPesa also holds challenger positions (outside #1) in Kenya, United States, Ghana and Nigeria, competing for share against the local leaders.
By player attention — an estimated 374.9K play-hours per month across its markets (visits × average session length) — SportPesa ranks among the more engaging brands in its regions. On reputation, SportPesa scores 1.4/5 on Trustpilot.
SportPesa ranks #4 by traffic and #2 by search demand in Kenya — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Kenya
Betika · SportyBet · 1X Bet · OdiBets · Mozzartbet · Betpawa
Reputation
Trustpilot: 1.4/5.
Frequently asked questions
How much traffic does SportPesa have?
About 4.2M monthly visits in Kenya in May 2026, and roughly 4.5M across 5 tracked markets.
What is SportPesa's market share in Kenya?
10.9% of the market's traffic — ranked #4 among operators.
How engaged is SportPesa's audience?
Roughly 374.9K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.