Finland online betting market — May 2026
In May 2026 the online betting and casino market in Finland drew about 4.8M website visits across 24+ operators tracked by DataGlass; the market grew 21% month-over-month. Unibet leads, drawing 26.2% of traffic, and the top three operators together hold 64.5%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Unibet | 1.2M | 26.2% | #1 | #1 | +11% |
| Epicbet | 945.3K | 19.8% | #2 | #2 | +34% |
| Coolbet Peru | 879.3K | 18.5% | #3 | #3 | +77% |
| Betfair | 273.6K | 5.7% | #4 | #11 | — |
| Casumo | 234.2K | 4.9% | #5▼1 | #8 | +28% |
| Betsson | 186.6K | 3.9% | #6 | #7 | — |
| Tonybet | 134.1K | 2.8% | #7 | #10 | — |
| Nordicbet | 131.7K | 2.8% | #8▼2 | #5 | -7% |
| Leovegas | 113.3K | 2.4% | #9▼4 | #6 | -34% |
| 22Bet | 108.7K | 2.3% | #10▼1 | #12 | +12% |
| CSGOEmpire | 104.2K | 2.2% | #11 | #9 | — |
| Roobet | 103.2K | 2.2% | #12▼4 | #4 | -2% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Finland · May 2026
This month Coolbet Peru grew fastest in Finland (+77%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Roobet sits at #4 in search demand but #12 by traffic — interest the market hasn't fully converted into visits; while Betfair is #4 by traffic yet only #11 in search — traffic pulled by paid acquisition more than by organic demand.
Frequently asked questions
Which is the biggest online betting site in Finland?
Unibet leads in Finland with 26.2% of traffic in May 2026.
How big is the online betting market in Finland?
About 4.8M website visits per month across 24+ operators (May 2026).
Who are the top operators in Finland?
Top by traffic: Unibet (26.2%), Epicbet (19.8%), Coolbet Peru (18.5%), Betfair (5.7%), Casumo (4.9%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.