22Bet: traffic & market share — May 2026
22Bet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 856.7K monthly visits in Nigeria, where it ranks #8 by traffic with 0.7% of the market. Across 10 tracked countries 22Bet's combined traffic reached about 1.5M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Nigeria | 856.7K | 52.1K | #8▲4 | 0.7% | +656% |
| Ireland | 109.4K | 3.9K | #10▼1 | 1.7% | -4% |
| Finland | 108.7K | 3.9K | #10▼1 | 2.3% | +12% |
| Uganda | 102.5K | 3.3K | #2▲1 | 2.9% | +100% |
| Canada | 100K | 3.6K | #27▼1 | 0.2% | +66% |
| United States | 80.8K | 4.2K | #94▲38 | 0.0% | +7788% |
| Ghana | 54.2K | 3.1K | #6 | 0.4% | +31% |
| Vietnam | 29.3K | 1.8K | #16▼6 | 1.3% | +0% |
| United Kingdom | 26.6K | 1.6K | #53 | 0.0% | — |
| Mexico | 22.7K | 811 | #22 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
22Bet · May 2026
Month-over-month, traffic grew fastest in United States (+7788% month-over-month) while the sharpest decline was in Ireland (-4%). 22Bet also holds challenger positions (outside #1) in Nigeria, Ireland, Finland and Uganda, competing for share against the local leaders.
By player attention — an estimated 78.3K play-hours per month across its markets (visits × average session length) — 22Bet ranks among the more engaging brands in its regions.
Competitors in Nigeria
Bet9ja · SportyBet · 1X Bet · BetKing · Betway · Betano
Frequently asked questions
How much traffic does 22Bet have?
About 856.7K monthly visits in Nigeria in May 2026, and roughly 1.5M across 10 tracked markets.
What is 22Bet's market share in Nigeria?
0.7% of the market's traffic — ranked #8 among operators.
How engaged is 22Bet's audience?
Roughly 78.3K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.