Betsson: traffic & market share — May 2026
Betsson is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 11M monthly visits in Argentina, where it ranks #2 by traffic with 23.7% of the market. Across 10 tracked countries Betsson's combined traffic reached about 17.1M visits, and it is the #1 operator by traffic in 1 of them (Dominican Republic).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Argentina | 11M | 1.2M | #2▼1 | 23.7% | -24% |
| Brazil | 2.1M | 50.8K | #28 | 0.2% | — |
| Georgia | 1.4M | 84.3K | #3▼2 | 21.4% | -55% |
| Greece | 882.7K | 34.1K | #6 | 3.2% | -17% |
| Mexico | 664.3K | 6.6K | #7▼1 | 0.8% | -5% |
| Dominican Republic | 272.2K | 16.8K | #1 | 97.8% | — |
| Iceland | 266.6K | 16.4K | #3 | 15.9% | — |
| Bolivia | 204K | 12.6K | #3 | 6.7% | — |
| Finland | 186.6K | 11.5K | #6 | 3.9% | — |
| Spain | 173.2K | 1.1K | #15▲3 | 0.5% | +212% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Betsson · May 2026
Month-over-month, traffic grew fastest in Spain (+212% month-over-month) while the sharpest decline was in Georgia (-55%). Betsson also holds challenger positions (outside #1) in Argentina, Brazil, Georgia and Greece, competing for share against the local leaders.
By player attention — an estimated 1.4M play-hours per month across its markets (visits × average session length) — Betsson ranks among the more engaging brands in its regions. On reputation, Betsson scores 3.6/10 on Reclame Aqui (Brazil).
Betsson ranks #2 by traffic and #3 by search demand in Argentina — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in Argentina
Betano · 1Win · bet365 · bplay · Brazino777 · Stake
Reputation
Reclame Aqui: 3.6/10.
Frequently asked questions
How much traffic does Betsson have?
About 11M monthly visits in Argentina in May 2026, and roughly 17.1M across 10 tracked markets.
What is Betsson's market share in Argentina?
23.7% of the market's traffic — ranked #2 among operators.
In which countries is Betsson the market leader?
Betsson ranks #1 by traffic in Dominican Republic (May 2026).
How engaged is Betsson's audience?
Roughly 1.4M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.