Kenya online betting market — May 2026
In May 2026 the online betting and casino market in Kenya drew about 38.8M website visits across 10+ operators tracked by DataGlass; the market fell 12% month-over-month. Betika leads, drawing 40.7% of traffic, and the top three operators together hold 75.2%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Betika | 15.8M | 40.7% | #1 | #1 | -15% |
| SportyBet | 7.9M | 20.2% | #2▲1 | #5 | +27% |
| 1X Bet | 5.5M | 14.3% | #3▼1 | #7 | -16% |
| SportPesa | 4.2M | 10.9% | #4 | #2 | -18% |
| OdiBets | 3.2M | 8.3% | #5 | #3 | -36% |
| Mozzartbet | 833K | 2.1% | #6 | #8 | -28% |
| Betpawa | 683.3K | 1.8% | #7 | #4 | -24% |
| BangBet | 601.8K | 1.6% | #8 | #6 | +139% |
| Paripesa | 44.1K | 0.1% | #9 | #9 | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Kenya · May 2026
This month BangBet grew fastest in Kenya (+139%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Betpawa sits at #4 in search demand but #7 by traffic — interest the market hasn't fully converted into visits; while 1X Bet is #3 by traffic yet only #7 in search — traffic pulled by paid acquisition more than by organic demand.
Positions are moving too: SportyBet climbed from #3 to #2 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Kenya?
Betika leads in Kenya with 40.7% of traffic in May 2026.
How big is the online betting market in Kenya?
About 38.8M website visits per month across 10+ operators (May 2026).
Who are the top operators in Kenya?
Top by traffic: Betika (40.7%), SportyBet (20.2%), 1X Bet (14.3%), SportPesa (10.9%), OdiBets (8.3%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.