SportyBet: traffic & market share — May 2026
SportyBet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 25.9M monthly visits in Nigeria, where it ranks #2 by traffic with 22.6% of the market. Across 7 tracked countries SportyBet's combined traffic reached about 48.5M visits, and it is the #1 operator by traffic in 1 of them (Ghana).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Nigeria | 25.9M | 8.2M | #2▼1 | 22.6% | -42% |
| Ghana | 8.9M | 2.8M | #1 | 62.9% | -36% |
| Kenya | 7.9M | 2.5M | #2▲1 | 20.2% | +27% |
| United States | 3.1M | 964.7K | #24▼4 | 1.0% | +78% |
| Zambia | 1.4M | 450.9K | #2 | 22.5% | -57% |
| South Africa | 1.3M | 383.8K | #8▲1 | 2.1% | +14% |
| Netherlands | 29.3K | 8.8K | #14 | 2.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
SportyBet · May 2026
Month-over-month, traffic grew fastest in United States (+78% month-over-month) while the sharpest decline was in Zambia (-57%). SportyBet also holds challenger positions (outside #1) in Nigeria, Kenya, United States and Zambia, competing for share against the local leaders.
By player attention — an estimated 15.2M play-hours per month across its markets (visits × average session length) — SportyBet ranks among the more engaging brands in its regions. On reputation, SportyBet scores 2.0/5 on Trustpilot.
Competitors in Nigeria
Bet9ja · 1X Bet · BetKing · Betway · Betano · Stake
Reputation
Trustpilot: 2.0/5.
Frequently asked questions
How much traffic does SportyBet have?
About 25.9M monthly visits in Nigeria in May 2026, and roughly 48.5M across 7 tracked markets.
What is SportyBet's market share in Nigeria?
22.6% of the market's traffic — ranked #2 among operators.
In which countries is SportyBet the market leader?
SportyBet ranks #1 by traffic in Ghana (May 2026).
How engaged is SportyBet's audience?
Roughly 15.2M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.