South Korea online betting market — May 2026
In May 2026 the online betting and casino market in South Korea drew about 1.5M website visits across 14+ operators tracked by DataGlass; the market fell 34% month-over-month. bet365 leads, drawing 25.1% of traffic, and the top three operators together hold 63.2%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| bet365 | 372.7K | 25.1% | #1 | — | — |
| 1Win | 341.2K | 23.0% | #2▼1 | #2 | -30% |
| Sports Toto | 223.8K | 15.1% | #3▼1 | — | -17% |
| BC.Game | 182.1K | 12.3% | #4 | — | — |
| Superbet | 129K | 8.7% | #5 | — | — |
| Ps3838 | 42.6K | 2.9% | #6 | — | — |
| Sportsbet | 42K | 2.8% | #7▼3 | — | +10% |
| Marathonbet | 40K | 2.7% | #8 | — | — |
| 1X Bet | 39.8K | 2.7% | #9▼6 | #1 | -81% |
| Pixbet | 25.8K | 1.7% | #10▼5 | — | +16% |
| Esportsbet | 18.4K | 1.2% | #11 | — | — |
| SBOBET | 15.4K | 1.0% | #12▼6 | #3 | +45% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
South Korea · May 2026
This month SBOBET grew fastest in South Korea (+45%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: SBOBET sits at #3 in search demand but #12 by traffic — interest the market hasn't fully converted into visits.
Frequently asked questions
Which is the biggest online betting site in South Korea?
bet365 leads in South Korea with 25.1% of traffic in May 2026.
How big is the online betting market in South Korea?
About 1.5M website visits per month across 14+ operators (May 2026).
Who are the top operators in South Korea?
Top by traffic: bet365 (25.1%), 1Win (23.0%), Sports Toto (15.1%), BC.Game (12.3%), Superbet (8.7%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.