Ukraine online betting market — May 2026
In May 2026 the online betting and casino market in Ukraine drew about 14.2M website visits across 48+ operators tracked by DataGlass; the market fell 4% month-over-month. BetKing leads, drawing 87.2% of traffic, and the top three operators together hold 92.2%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| BetKing | 12.4M | 87.2% | #1 | #1 | -10% |
| 1Win | 557.5K | 3.9% | #2▲7 | #5 | +2053% |
| Marathonbet | 156.6K | 1.1% | #3▼1 | #4 | -16% |
| Surebet247 | 133.9K | 0.9% | #4 | #6 | +106% |
| Fonbet | 114K | 0.8% | #5 | #3 | — |
| BetWarrior | 111.3K | 0.8% | #6▼1 | #10 | +100% |
| Stake | 104.9K | 0.7% | #7 | #7 | +1585% |
| Parimatch | 76.7K | 0.5% | #8▼1 | #2 | +70% |
| 888Poker | 54.1K | 0.4% | #9▼6 | #9 | -17% |
| BetCity | 52.2K | 0.4% | #10 | #11 | — |
| Supabets | 51.9K | 0.4% | #11 | — | — |
| SunBet | 50K | 0.4% | #12 | #8 | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Ukraine · May 2026
This month 1Win grew fastest in Ukraine (+2053%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Parimatch sits at #2 in search demand but #8 by traffic — interest the market hasn't fully converted into visits; while BetWarrior is #6 by traffic yet only #10 in search — traffic pulled by paid acquisition more than by organic demand.
Positions are moving too: 1Win climbed from #9 to #2 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Ukraine?
BetKing leads in Ukraine with 87.2% of traffic in May 2026.
How big is the online betting market in Ukraine?
About 14.2M website visits per month across 48+ operators (May 2026).
Who are the top operators in Ukraine?
Top by traffic: BetKing (87.2%), 1Win (3.9%), Marathonbet (1.1%), Surebet247 (0.9%), Fonbet (0.8%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.