SunBet: traffic & market share — May 2026
SunBet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 3.9M monthly visits in South Africa, where it ranks #5 by traffic with 6.2% of the market. Across 5 tracked countries SunBet's combined traffic reached about 4M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| South Africa | 3.9M | 173.4K | #5 | 6.2% | -20% |
| Ukraine | 50K | 2.2K | #12 | 0.4% | — |
| Nigeria | 25.8K | 1.2K | #27 | 0.0% | — |
| Vietnam | 12.3K | 550 | #25 | 0.5% | — |
| Georgia | 11.5K | 513 | #8 | 0.2% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
SunBet · May 2026
Month-over-month, the sharpest decline was in South Africa (-20%). SunBet also holds challenger positions (outside #1) in South Africa, Ukraine, Nigeria and Vietnam, competing for share against the local leaders.
By player attention — an estimated 177.8K play-hours per month across its markets (visits × average session length) — SunBet ranks among the more engaging brands in its regions. On reputation, SunBet scores 2.0/5 on Trustpilot.
SunBet ranks #5 by traffic and #7 by search demand in South Africa — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in South Africa
Betway · Hollywoodbets · Easybet · LottoStar · Supabets · Sportingbet
Reputation
Trustpilot: 2.0/5.
Frequently asked questions
How much traffic does SunBet have?
About 3.9M monthly visits in South Africa in May 2026, and roughly 4M across 5 tracked markets.
What is SunBet's market share in South Africa?
6.2% of the market's traffic — ranked #5 among operators.
How engaged is SunBet's audience?
Roughly 177.8K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.