Zambia online betting market — May 2026
In May 2026 the online betting and casino market in Zambia drew about 6.4M website visits across 6+ operators tracked by DataGlass; the market fell 37% month-over-month. Betway leads, drawing 71.0% of traffic, and the top three operators together hold 98.5%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Betway | 4.5M | 71.0% | #1 | #1 | -26% |
| SportyBet | 1.4M | 22.5% | #2 | #3 | -57% |
| 1X Bet | 318.6K | 5.0% | #3 | #4 | -24% |
| Easybet | 56K | 0.9% | #4 | — | — |
| Betpawa | 38.2K | 0.6% | #5 | #2 | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Zambia · May 2026
Search demand ranks the market differently from traffic: Betpawa sits at #2 in search demand but #5 by traffic — interest the market hasn't fully converted into visits.
Frequently asked questions
Which is the biggest online betting site in Zambia?
Betway leads in Zambia with 71.0% of traffic in May 2026.
How big is the online betting market in Zambia?
About 6.4M website visits per month across 6+ operators (May 2026).
Who are the top operators in Zambia?
Top by traffic: Betway (71.0%), SportyBet (22.5%), 1X Bet (5.0%), Easybet (0.9%), Betpawa (0.6%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.