Easybet: traffic & market share — May 2026
Easybet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 7.3M monthly visits in South Africa, where it ranks #3 by traffic with 11.7% of the market. Across 5 tracked countries Easybet's combined traffic reached about 7.6M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| South Africa | 7.3M | 921.1K | #3 | 11.7% | -6% |
| United States | 98.4K | 12.4K | #87▼43 | 0.0% | -20% |
| Nigeria | 76.8K | 9.7K | #20 | 0.1% | — |
| Zambia | 56K | 7.1K | #4 | 0.9% | — |
| Vietnam | 43.2K | 5.5K | #13 | 1.9% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Easybet · May 2026
Month-over-month, the sharpest decline was in United States (-20%). Easybet also holds challenger positions (outside #1) in South Africa, United States, Nigeria and Zambia, competing for share against the local leaders.
By player attention — an estimated 955.8K play-hours per month across its markets (visits × average session length) — Easybet ranks among the more engaging brands in its regions.
Easybet ranks #3 by traffic and #4 by search demand in South Africa — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in South Africa
Betway · Hollywoodbets · LottoStar · SunBet · Supabets · Sportingbet
Frequently asked questions
How much traffic does Easybet have?
About 7.3M monthly visits in South Africa in May 2026, and roughly 7.6M across 5 tracked markets.
What is Easybet's market share in South Africa?
11.7% of the market's traffic — ranked #3 among operators.
How engaged is Easybet's audience?
Roughly 955.8K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.