Caliente: traffic & market share — May 2026
Caliente is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 19.7M monthly visits in Mexico, where it ranks #2 by traffic with 23.0% of the market. Across 5 tracked countries Caliente's combined traffic reached about 20M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Mexico | 19.7M | 1.3M | #2 | 23.0% | +0% |
| United States | 190.9K | 12.8K | #63▼21 | 0.1% | +48% |
| Spain | 22.1K | 1.5K | #28 | 0.1% | — |
| Peru | 18.1K | 1.2K | #18▲2 | 0.0% | +543% |
| Canada | 16.1K | 1.1K | #48▼8 | 0.0% | +515% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Caliente · May 2026
Month-over-month, traffic grew fastest in Peru (+543% month-over-month). Caliente also holds challenger positions (outside #1) in Mexico, United States, Spain and Peru, competing for share against the local leaders.
By player attention — an estimated 1.3M play-hours per month across its markets (visits × average session length) — Caliente ranks among the more engaging brands in its regions. On reputation, Caliente scores 1.6/5 on Trustpilot.
Caliente ranks #2 by traffic and #1 by search demand in Mexico — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Mexico
Brazino777 · Playdoit · Betmaster · Codere Online · 1X Bet · Betsson
Reputation
Trustpilot: 1.6/5.
Frequently asked questions
How much traffic does Caliente have?
About 19.7M monthly visits in Mexico in May 2026, and roughly 20M across 5 tracked markets.
What is Caliente's market share in Mexico?
23.0% of the market's traffic — ranked #2 among operators.
How engaged is Caliente's audience?
Roughly 1.3M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.