Mexico online betting market — May 2026
In May 2026 the online betting and casino market in Mexico drew about 85.9M website visits across 49+ operators tracked by DataGlass; the market grew 19% month-over-month. Brazino777 leads, drawing 51.4% of traffic, and the top three operators together hold 82.8%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Brazino777 | 44.2M | 51.4% | #1 | #8 | +38% |
| Caliente | 19.7M | 23.0% | #2 | #1 | +0% |
| Playdoit | 7.2M | 8.4% | #3 | #2 | -15% |
| Betmaster | 7M | 8.1% | #4 | #3 | +44% |
| Codere Online | 2.9M | 3.4% | #5 | #4 | -14% |
| 1X Bet | 1.9M | 2.3% | #6▲1 | #6 | +318% |
| Betsson | 664.3K | 0.8% | #7▼1 | #12 | -5% |
| Strendus | 416.9K | 0.5% | #8 | #9 | -7% |
| Betway | 394.9K | 0.5% | #9 | #7 | +2% |
| RushBet | 305.8K | 0.4% | #10▲1 | #10 | +43% |
| 1Win | 280.6K | 0.3% | #11▲3 | #5 | +179% |
| Betano | 109.2K | 0.1% | #12▲5 | #11 | +187% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Mexico · May 2026
This month 1X Bet grew fastest in Mexico (+318%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: 1Win sits at #5 in search demand but #11 by traffic — interest the market hasn't fully converted into visits; while Brazino777 is #1 by traffic yet only #8 in search — traffic pulled by paid acquisition more than by organic demand.
Positions are moving too: Betano climbed from #17 to #12 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Mexico?
Brazino777 leads in Mexico with 51.4% of traffic in May 2026.
How big is the online betting market in Mexico?
About 85.9M website visits per month across 49+ operators (May 2026).
Who are the top operators in Mexico?
Top by traffic: Brazino777 (51.4%), Caliente (23.0%), Playdoit (8.4%), Betmaster (8.1%), Codere Online (3.4%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.