Australia online betting market — May 2026
In May 2026 the online betting and casino market in Australia drew about 9.7M website visits across 17+ operators tracked by DataGlass; the market fell 1% month-over-month. Sportsbet leads, drawing 53.6% of traffic, and the top three operators together hold 94.4%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Sportsbet | 5.2M | 53.6% | #1 | #1 | +5% |
| bet365 | 2.2M | 23.0% | #2 | — | -12% |
| Casino Plus | 1.7M | 17.8% | #3 | #6 | — |
| Unibet | 139.6K | 1.4% | #4▼1 | #3 | +11% |
| Ignitioncasino | 104.3K | 1.1% | #5▼1 | #7 | -4% |
| JackBit | 83.6K | 0.9% | #6 | — | — |
| Nustargame | 72.2K | 0.7% | #7 | — | — |
| Skybet | 40.5K | 0.4% | #8 | #8 | — |
| Leon | 31K | 0.3% | #9 | #2 | — |
| Caesars AR | 19.2K | 0.2% | #10 | #4 | — |
| mBit Casino | 17.7K | 0.2% | #11 | — | — |
| DraftKings | 16.1K | 0.2% | #12 | #5 | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Australia · May 2026
This month Unibet grew fastest in Australia (+11%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Leon sits at #2 in search demand but #9 by traffic — interest the market hasn't fully converted into visits; while Casino Plus is #3 by traffic yet only #6 in search — traffic pulled by paid acquisition more than by organic demand.
Frequently asked questions
Which is the biggest online betting site in Australia?
Sportsbet leads in Australia with 53.6% of traffic in May 2026.
How big is the online betting market in Australia?
About 9.7M website visits per month across 17+ operators (May 2026).
Who are the top operators in Australia?
Top by traffic: Sportsbet (53.6%), bet365 (23.0%), Casino Plus (17.8%), Unibet (1.4%), Ignitioncasino (1.1%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.