Miljonlotteriet: traffic & market share — May 2026
Miljonlotteriet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 86.6K monthly visits in Sweden, where it ranks #11 by traffic with 1.0% of the market. Across 1 tracked countries Miljonlotteriet's combined traffic reached about 86.6K visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Sweden | 86.6K | 8.8K | #11▼1 | 1.0% | +12% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Miljonlotteriet · May 2026
Month-over-month, traffic grew fastest in Sweden (+12% month-over-month). Miljonlotteriet also holds challenger positions (outside #1) in Sweden, competing for share against the local leaders.
By player attention — an estimated 8.8K play-hours per month across its markets (visits × average session length) — Miljonlotteriet ranks among the more engaging brands in its regions.
Miljonlotteriet ranks #11 by traffic and #5 by search demand in Sweden — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Sweden
Svenskaspel · bet365 · Unibet · Leovegas · Videoslots · CSGOEmpire
Frequently asked questions
How much traffic does Miljonlotteriet have?
About 86.6K monthly visits in Sweden in May 2026, and roughly 86.6K across 1 tracked markets.
What is Miljonlotteriet's market share in Sweden?
1.0% of the market's traffic — ranked #11 among operators.
How engaged is Miljonlotteriet's audience?
Roughly 8.8K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.