Pari (ex-Parimatch RU): traffic & market share — May 2026
Pari (ex-Parimatch RU) is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 6.2M monthly visits in Russia, where it ranks #4 by traffic with 9.5% of the market. Across 5 tracked countries Pari (ex-Parimatch RU)'s combined traffic reached about 6.4M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Russia | 6.2M | 458.8K | #4▼1 | 9.5% | -12% |
| Netherlands | 90.4K | 6.7K | #4▼1 | 6.2% | +34% |
| Germany | 77.2K | 5.7K | #18▼9 | 0.3% | -48% |
| United States | 42.9K | 3.2K | #119 | 0.0% | — |
| United Kingdom | 20.5K | 1.5K | #57 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Pari (ex-Parimatch RU) · May 2026
Month-over-month, traffic grew fastest in Netherlands (+34% month-over-month) while the sharpest decline was in Germany (-48%). Pari (ex-Parimatch RU) also holds challenger positions (outside #1) in Russia, Netherlands, Germany and United States, competing for share against the local leaders.
By player attention — an estimated 475.9K play-hours per month across its markets (visits × average session length) — Pari (ex-Parimatch RU) ranks among the more engaging brands in its regions.
Pari (ex-Parimatch RU) ranks #4 by traffic and #6 by search demand in Russia — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in Russia
Fonbet · Winline · Betboom · Liga Stavok · BetCity · 1Win
Frequently asked questions
How much traffic does Pari (ex-Parimatch RU) have?
About 6.2M monthly visits in Russia in May 2026, and roughly 6.4M across 5 tracked markets.
What is Pari (ex-Parimatch RU)'s market share in Russia?
9.5% of the market's traffic — ranked #4 among operators.
How engaged is Pari (ex-Parimatch RU)'s audience?
Roughly 475.9K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.