Netherlands online betting market — May 2026
In May 2026 the online betting and casino market in Netherlands drew about 1.4M website visits across 40+ operators tracked by DataGlass; the market fell 8% month-over-month. Winline leads, drawing 19.0% of traffic, and the top three operators together hold 38.4%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Winline | 276K | 19.0% | #1 | — | -18% |
| Fonbet | 178.6K | 12.3% | #2 | — | — |
| Sisal | 102.3K | 7.1% | #3▼1 | — | +16% |
| Pari (ex-Parimatch RU) | 90.4K | 6.2% | #4▼1 | — | +34% |
| Unibet | 84K | 5.8% | #5▲3 | — | +195% |
| Betpawa | 76K | 5.2% | #6 | — | — |
| BetKing | 67.1K | 4.6% | #7 | — | — |
| Goldbet | 54.2K | 3.7% | #8 | — | — |
| Superbet | 52.9K | 3.6% | #9 | — | — |
| Hollywoodbets | 47.2K | 3.3% | #10 | — | — |
| Leon | 45.7K | 3.2% | #11▼6 | — | +3% |
| Admiralbet | 44.8K | 3.1% | #12 | — | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Netherlands · May 2026
This month Unibet grew fastest in Netherlands (+195%) — a signal of where the market's traffic is shifting.
Positions are moving too: Unibet climbed from #8 to #5 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Netherlands?
Winline leads in Netherlands with 19.0% of traffic in May 2026.
How big is the online betting market in Netherlands?
About 1.4M website visits per month across 40+ operators (May 2026).
Who are the top operators in Netherlands?
Top by traffic: Winline (19.0%), Fonbet (12.3%), Sisal (7.1%), Pari (ex-Parimatch RU) (6.2%), Unibet (5.8%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.