Winline: traffic & market share — May 2026
Winline is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 15.2M monthly visits in Russia, where it ranks #2 by traffic with 23.4% of the market. Across 7 tracked countries Winline's combined traffic reached about 16.1M visits, and it is the #1 operator by traffic in 1 of them (Netherlands).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Russia | 15.2M | 983.9K | #2 | 23.4% | +9% |
| Kazakhstan | 305.1K | 15.7K | #5 | 2.9% | +184% |
| Netherlands | 276K | 17.8K | #1 | 19.0% | -18% |
| Germany | 101.1K | 6.5K | #16 | 0.4% | — |
| Finland | 99.4K | 6.4K | #13▼6 | 2.1% | -28% |
| United States | 76.6K | 5K | #98 | 0.0% | — |
| Uzbekistan | 12.3K | 629 | #8 | 2.9% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Winline · May 2026
Month-over-month, traffic grew fastest in Kazakhstan (+184% month-over-month) while the sharpest decline was in Finland (-28%). Winline also holds challenger positions (outside #1) in Russia, Kazakhstan, Germany and Finland, competing for share against the local leaders.
By player attention — an estimated 1M play-hours per month across its markets (visits × average session length) — Winline ranks among the more engaging brands in its regions.
Winline ranks #2 by traffic and #5 by search demand in Russia — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in Russia
Fonbet · Betboom · Pari (ex-Parimatch RU) · Liga Stavok · BetCity · 1Win
Frequently asked questions
How much traffic does Winline have?
About 15.2M monthly visits in Russia in May 2026, and roughly 16.1M across 7 tracked markets.
What is Winline's market share in Russia?
23.4% of the market's traffic — ranked #2 among operators.
In which countries is Winline the market leader?
Winline ranks #1 by traffic in Netherlands (May 2026).
How engaged is Winline's audience?
Roughly 1M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.