Skybet: traffic & market share — May 2026
Skybet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 16.7M monthly visits in United Kingdom, where it ranks #2 by traffic with 11.7% of the market. Across 5 tracked countries Skybet's combined traffic reached about 17.2M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| United Kingdom | 16.7M | 2.8M | #2▲1 | 11.7% | -2% |
| Ireland | 221.8K | 37.6K | #9▼1 | 3.5% | -14% |
| United States | 103.8K | 17.6K | #82 | 0.0% | — |
| Australia | 40.5K | 6.9K | #8 | 0.4% | — |
| Thailand | 40.5K | 6.9K | #13 | 0.5% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Skybet · May 2026
Month-over-month, the sharpest decline was in Ireland (-14%). Skybet also holds challenger positions (outside #1) in United Kingdom, Ireland, United States and Australia, competing for share against the local leaders.
By player attention — an estimated 2.9M play-hours per month across its markets (visits × average session length) — Skybet ranks among the more engaging brands in its regions.
Skybet ranks #2 by traffic and #5 by search demand in United Kingdom — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in United Kingdom
bet365 · Williamhill · Paddypower · Ladbrokes · Betfair · Coral
Frequently asked questions
How much traffic does Skybet have?
About 16.7M monthly visits in United Kingdom in May 2026, and roughly 17.2M across 5 tracked markets.
What is Skybet's market share in United Kingdom?
11.7% of the market's traffic — ranked #2 among operators.
How engaged is Skybet's audience?
Roughly 2.9M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.