Betmgm: traffic & market share — May 2026
Betmgm is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 49.6M monthly visits in Brazil, where it ranks #7 by traffic with 3.6% of the market. Across 9 tracked countries Betmgm's combined traffic reached about 53.1M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Brazil | 49.6M | 3.3M | #7▲1 | 3.6% | +22% |
| United States | 3.1M | 301.4K | #22▼8 | 1.0% | -8% |
| Sweden | 155.2K | 11.1K | #7 | 1.8% | -8% |
| Germany | 75.6K | 5K | #19 | 0.3% | — |
| Portugal | 55.4K | 3.6K | #7▼1 | 0.7% | -42% |
| France | 40.3K | 2.7K | #15▼3 | 0.1% | +8% |
| Canada | 29.9K | 3.1K | #44▼15 | 0.1% | -34% |
| United Kingdom | 11.3K | 1.1K | #68▼26 | 0.0% | -44% |
| Philippines | 11K | 1.1K | #23 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Betmgm · May 2026
Month-over-month, traffic grew fastest in Brazil (+22% month-over-month) while the sharpest decline was in United Kingdom (-44%). Betmgm also holds challenger positions (outside #1) in Brazil, United States, Sweden and Germany, competing for share against the local leaders.
By player attention — an estimated 3.6M play-hours per month across its markets (visits × average session length) — Betmgm ranks among the more engaging brands in its regions. On reputation, Betmgm scores 9.2/10 on Reclame Aqui (Brazil).
Betmgm ranks #7 by traffic and #16 by search demand in Brazil — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in Brazil
Betano · Superbet · Brazino777 · bet365 · 7Games / 7K · Sportingbet
Reputation
Reclame Aqui: 9.2/10.
Frequently asked questions
How much traffic does Betmgm have?
About 49.6M monthly visits in Brazil in May 2026, and roughly 53.1M across 9 tracked markets.
What is Betmgm's market share in Brazil?
3.6% of the market's traffic — ranked #7 among operators.
How engaged is Betmgm's audience?
Roughly 3.6M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.