Betflag: traffic & market share — May 2026
Betflag is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 6M monthly visits in Italy, where it ranks #6 by traffic with 6.4% of the market. Across 3 tracked countries Betflag's combined traffic reached about 6M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Italy | 6M | 708.1K | #6 | 6.4% | +3% |
| Germany | 12.8K | 1.5K | #55 | 0.1% | — |
| Switzerland | 11K | 1.3K | #6 | 4.3% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Betflag · May 2026
Month-over-month, traffic grew fastest in Italy (+3% month-over-month). Betflag also holds challenger positions (outside #1) in Italy, Germany and Switzerland, competing for share against the local leaders.
By player attention — an estimated 710.9K play-hours per month across its markets (visits × average session length) — Betflag ranks among the more engaging brands in its regions.
Betflag ranks #6 by traffic and #13 by search demand in Italy — traffic runs ahead of organic search, so its acquisition is bought more than pulled by demand.
Competitors in Italy
Sisal · Goldbet · bet365 · Planetwin365 · Lottomatica · Snai
Frequently asked questions
How much traffic does Betflag have?
About 6M monthly visits in Italy in May 2026, and roughly 6M across 3 tracked markets.
What is Betflag's market share in Italy?
6.4% of the market's traffic — ranked #6 among operators.
How engaged is Betflag's audience?
Roughly 710.9K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.