Snai: traffic & market share — May 2026
Snai is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 4.7M monthly visits in Italy, where it ranks #7 by traffic with 5.1% of the market. Across 3 tracked countries Snai's combined traffic reached about 4.8M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Italy | 4.7M | 495.9K | #7 | 5.1% | +13% |
| Ireland | 31.9K | 3.3K | #15 | 0.5% | — |
| United States | 17.6K | 1.8K | #144 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Snai · May 2026
Month-over-month, traffic grew fastest in Italy (+13% month-over-month). Snai also holds challenger positions (outside #1) in Italy, Ireland and United States, competing for share against the local leaders.
By player attention — an estimated 501.1K play-hours per month across its markets (visits × average session length) — Snai ranks among the more engaging brands in its regions.
Snai ranks #7 by traffic and #2 by search demand in Italy — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Italy
Sisal · Goldbet · bet365 · Planetwin365 · Lottomatica · Betflag
Frequently asked questions
How much traffic does Snai have?
About 4.7M monthly visits in Italy in May 2026, and roughly 4.8M across 3 tracked markets.
What is Snai's market share in Italy?
5.1% of the market's traffic — ranked #7 among operators.
How engaged is Snai's audience?
Roughly 501.1K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.